FC participated in Interactive Marketing Conference 2013 held in Athens, Greece on the 21st of October 2013 in which speakers from well-known international brands shared their views and made predictions for the future of digital marketing. Greek SMEs and Bigger Companies that are involved in e-Commerce. These organizations were targeted as they comprise the main target group of the project and making contact with them is important for establishing a network of SMEs that will test out and benefit from the e-Hoop tool.

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